About Us

Our story

We’re friends and colleagues who’ve worked together across different spaces and one day, we realised we wanted to do more for young people who are underrepresented and from minoritised communities. We’ve seen the rise in negative rhetoric towards people of colour and especially Muslim communities recently. We refuse to stay silent and we’re not waiting for someone else to fix it. We are the systems change.

We know what drives young people because we are young people. Rooted Youth is where lived experience meets real expertise – creating fun, engaging spaces where people connect, embrace their culture, collaborate for change and find their sense of belonging in community.

We’re small, but we’re mighty. With our early funding support from the British Muslim Trust, we’ve already engaged over 580+ young people and we’re just getting started. We are proof of what’s possible when grassroots passion meets real investment. If you’re a funder or organisation who believes in investing in grassroots, youth-led change, we’d love to talk about what we could achieve together.